AI is a generic technology that is ultimately applicable in all sectors. For the development of knowledge and experience in the use of AI in the Netherlands, it is essential to focus on specific industries that are relevant to our country. These industries can achieve excellent results, and knowledge and experience are extended for application in other sectors.

All sectors:


    Eppo van Nispen tot Sevenaer

    Chair working group Culture and Media

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    Culture and Media

    Artificial Intelligence (AI) offers a wide range of prospects for the cultural sector, in which heritage, media and (performing) arts are strongly represented. A connection with the developments of AI is crucial for this sector, aiming at the future. Currently, AI is sporadically used, for example, to detect fake news, automatically annotate heritage collections or compose music. For a structural and efficient application, more demand-driven AI research is needed.

    Within the sector, content is produced for a variety of groups and distributed through a variety of channels, such as television programmes, exhibitions, debates and concerts. There are several opportunities for the use of AI within the culture sector:

    • The large-scale analysis of heritage collections in text, image and sound to discover trends that can help to investigate social issues;
    • Making culture more inclusive, for example, for people with disabilities or elderly groups;
    • Supporting journalists by making data even more searchable and by facilitating investigative journalism (fact-checking);
    • Using physical and virtual ‘robots’ that give the public access to media and culture via chatbots, spoken conversations, as a museum guide or in a game setting. The design of hyper-personalised presentation forms that contribute to a richer experience.

    Visibility in both the public space (e.g. libraries and museums) and via various digital distribution channels enables the sector to introduce a broad audience (in a playful way) to the responsible use of AI in different social sectors.

    Working group

    Given the potential of AI applications, different user requirements and taking into account ethical and copyright regulations, the working group aims to develop a joint AI innovation plan for the sector. The aim is to create a balanced reflection of the ecosystem, including public institutions, knowledge institutions, companies, SMEs, and self-employed people.

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