Within the sector, content is produced for a variety of groups and distributed through a variety of channels, such as television programmes, exhibitions, debates and concerts. There are several opportunities for the use of AI within the culture sector:
- The large-scale analysis of heritage collections in text, image and sound to discover trends that can help to investigate social issues;
- Making culture more inclusive, for example, for people with disabilities or elderly groups;
- Supporting journalists by making data even more searchable and by facilitating investigative journalism (fact-checking);
- Using physical and virtual ‘robots’ that give the public access to media and culture via chatbots, spoken conversations, as a museum guide or in a game setting. The design of hyper-personalised presentation forms that contribute to a richer experience.
Visibility in both the public space (e.g. libraries and museums) and via various digital distribution channels enables the sector to introduce a broad audience (in a playful way) to the responsible use of AI in different social sectors.
Given the potential of AI applications, different user requirements and taking into account ethical and copyright regulations, the working group aims to develop a joint AI innovation plan for the sector. The aim is to create a balanced reflection of the ecosystem, including public institutions, knowledge institutions, companies, SMEs, and self-employed people.