The culture and media sector claims a pioneering role in AI

Published on: 21 January 2022

In this paper, several institutions outline the potential of AI applications and various user requirements. The goal is to promote innovations for AI in the culture and media sector in the Netherlands.

The culture and media sector is increasingly making use of AI techniques. How will AI be made accessible for everyone? What opportunities are there and what transformations are happening, and which changes do we need to take a critical look at? The paper is on the one hand about how AI is steering the transition in culture and media (“AI for culture”) and on the other about how the sector can help create embedded AI applications (“Culture for AI”). This position paper was produced with involvement and input from leading researchers, professionals, institutes and companies representing the culture and media sector.

The binding strength of culture and media

AI is already being used at a few places in the sector, for instance for detecting fake news, automatically annotating heritage collections or composing music. However, structural and efficient application needs not only more research and funding but also a society-wide joining of forces, with the culture and media sector taking a pioneering role.

Position paper presentation

The paper was presented during the Digital Heritage Network’s New Year event on 21 January 2022. The publication and launch were made possible by support from participants and partners of the Netherlands AI Coalition, from the Netherlands Institute for Sound and Vision, the Digital Heritage Network and the National Library of the Netherlands.


The position paper can be downloaded here. If you would like to know more, please contact us on

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